While it’s true that anyone can be a publisher in the Internet Age, it’s also true that the most commonly used tools aren’t for everyone.
Take blogging, for example, or Twitter. Over time, a significant number of people find it hard to persist in publishing over those types of platforms on any kind of regular basis.
That has created an opportunity for Scoop.it, a one-click publishing platform that allows curators to publish beautiful online magazines. The company launched publicly in November; so far, nearly three million people have tried it out.
“You are doing the work of an editor, not a writer,” explains co-founder and CEO Guillaume Decugis. “Let the web be your newsroom. There’s so much content already out there.”
Scoop.it is organized around topics as opposed to the people curating those topics. So, rather than follow a person, you follow their topic; you can even “re-Scoop” it.