Innovation in promoting films is becoming the name of the game in Bollywood. Blogging is the new tool. It is now no longer an exclusive method that only journalists and software geeks employ; it is fast being adopted by film stars and filmmakers to promote their movies.
For those new to the Internet, a blog, short for web log, can be described as a sort of online diary that can be viewed by all- like web pages.
From Aamir Khan to Rani Mukherjee and even Amitabh Bachchan, they have all entered chat rooms and blog spaces to woo fans all across the globe.
"Blogs are reaching new communities, larger bases and Bollywood is one of them. Since it is a medium for communication, it is a big opportunity for entertainment," says Krishna Prasad, Head, Programming, MSN India.
No comments:
Post a Comment